Wednesday, June 10, 2009

Joan Stewart on Editorial Calendars (PR/PR Pulse)

Joan Stewart on Editorial Calendars

If you aren't taking advantage of editorial calendars from newspapers and magazines in which you want coverage, you're missing a valuable tool. An editorial calendar is a list that outlines specific topics the publication will address within each issue that year. It also notes topics of special sections and other supplements. The calendars are printed primarily for advertisers so they can plan their advertising budget months ahead. For Publicity Hounds, editorial calendars are also valuable road maps that help you pinpoint the issue where your story might best fit.

Editorial calendars from several publications, placed side-by-side, give you a bird's-eye view of which publications you should target with your story ideas, and when. Far too many businesses learn about special sections only when a newspaper advertising rep calls asking them to buy an ad. By that time, most of the stories for the section are already assigned to reporters.

For a free editorial calendar, direct your request to the publication's advertising department. While you're at it, ask for the entire media kit. It's loaded with valuable information about audience demographics.

For more information, visit: .

Reprinted from 'PR/PR Pulse, a free e-zine featuring tips and techniques for gaining publicity. To receive this e-zine, please send an email to with 'Add Me' in the subject line.

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