Wednesday, October 15, 2008

Trendsetter - By Erin Snyder Dixon

You may or may not have given much thought to your impact on the choices of others. As a salon professional, you are a trendsetter.

Take the lead in the salon by offering nail trends that are not just fashionable but can be completed quickly. Time is money. There are only so many hours in the day. The laws of physics prevent us from creating more. Lucky for us we can choose what to do with the time we have.Influence your time and income in a positive way by choosing which nail designs and services you promote. Instead of confounding your clients with endless nail designs choose a few to feature this month. Practice these designs so you can bang them out in the salon—over and over again.

Wear these designs on your own nails.Sure, you want to be flexible enough to do something different when you get a request. Of course, you will charge accordingly for special requests and deliver them with a smile.Do the math. A simple nail art design can be done without scheduling more appointment time. If you do only ONE design a day at $5, five days a week, fifty weeks a year (you can afford a vacation now), you will have added $1,250 to your service tickets! Complete 5 simple designs a day and you increase your income by $6,250. And think, you have done all of this without staying late, coming in early or working an extra day.

Your clients will become accustomed to checking out the nail board when they arrive to see featured designs. Get the word out by sharing photos of fingers and toes adorned with the designs in your salon newsletter, at each workstation (in and out of the nail area), in the waiting area, and on your website. As you exercise your trendsetting muscle, take inspiration from fashion, fabric, or season. Inspiration is only as far as your environment. So, go ahead, rock your salon with new designs you can pop out in an instant.

Bio: Erin Snyder Dixon is one of the leading professionals in the Beauty industry. She has a degree in business management and the lessons of more than 20 years of experience in business. She has consulted for a number of professional manufacturing companies, spas and salons, and is currently an educator for NSI. She is an award winning nail artist and educator. She is the best-selling author of Attractive Profits in Nail Art, coauthor of Seizing Your Success, Giving Gratitude, and Salon Success, Tweaks & Tips, and has been regularly published in NAILS magazine, featured in several international trade magazines and continues to share her experience with others through conferences and speaking engagements as aprofessional member of the National Speakers Association and the South Eastern Assoc of training and Development.

For nail inspiration and to view trends, visit the following nail art galleries:
NSI Nail Art Gallery
Nails Nail Art Gallery
Nail Art Studio Email This Post

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