Eyes Lips Face to Your Wallet's Rescue

I have been enjoying the spoils of social networking in the form of great information! After an evening of tweeting (that's talking in twitter verse)I was guided to a cosmetics site called http://www.eyeslipsface.com/ and astonished to find really great prices for makeup.

After ordering some to try out (and some for friends) I am back to share my thoughts and some discounts for you. My personal results are what matters most to me so I’ll share those with you now.

Periodically I’ll be back to share some of the results of other testers.

Therapeudic Conditioning Balm (in Vanilla Crème)- This is my new favorite! At about a buck (before any discount) I’m impressed. It compares to other brands at way more moola. I found it felt so nice on my lips that I made it part of my bedtime routine too. I have really sensitive, dry skin. Shea butter pampers my lips and makes them feel soft and silky. If I had found just one item that did what it claimed and delivered a whammo savings to my wallet, this item would have been worth the search!

But read on, because the fun is just beginning.

Plumping Lip Glaze (Oasis, and Fire Coral)- Whoopeee! Previously, I’d purchased my lip plumping products from a big time cosmetics store. You know the one. They have a location in Times Square with a ginormous array of beauty products for us to lust after. I’ve been (noticed past tense)the better part of a twenty dollar bill on my lip plumper of choice. NO more, I tell you! This stuff rocks! The clear base goes on easy and tingly with a hint of shimmer. Then the color glaze glides over the top. My lips still felt moist and they looked great. I had clients in the salon commenting on my lip color. The tingly sensation wasn’t too much and felt refreshing. I would continue to buy this item over and over again. And at the great price, I can try many colors instead of having to choose one measly tube. More for me.

Moving on… remember that e.l.f. has generously agreed to give a 50% discount (up to $7.50) on orders if you use the code BeautyWriter at checkout. No, I don’t get paid for this. In the interest of full disclosure I would let you know if I did. So, go to http://www.eyeslipsface.com/ for your discount.

Shear Foundation SPF15 (Tone 2)- The shear moisturizing foundation felt great on my skin. Virtually weightless and featherlight to blend. It has a light scent of oranges that is refreshing. Not as much coverage as I like, but an awesome choice for around town, working out, or for teens new to experimenting with makeup. The color was perfect. It did quench my thirsty skin.

Eye Primer & Liner Sealer (clear)- How cool is this. The liner sealer makes indestructible eye liners from your favorite shadow! And the shadow base keep shadow in place all day without budging. It adds a step to the routine, but I’m thinking this will be a step that is worthwhile when there is no time in the day for touch ups. I probably wouldn’t use it every day, but it’s a must for when I have speaking engagements. The shadow base is simple. Twist the stick up and apply, then smooth with your fingertip. Done.

That’s it for now. I still can’t believe that this stuff will be available in places like Target. What will I tell the gal at the makeup counter when I scale back? I’ll probably lean in and whisper, “check out my blog.” She knows I’ll be back to at least try every newfangled thing that comes along…at least once.

e.l.f. has generously agreed to give a 50% discount (up to $7.50) on orders if you use the code BeautyWriter at checkout. No, I don’t get paid for this. In the interest of full disclosure I would let you know if I did. So, go to http://www.eyeslipsface.com/ for your discount.

Note

I occasionally do product reviews. If you would like to be considered, you may send a sample to: Erin Snyder Dixon, PO Box 1189, Newport News, VA 23601. We do not receive any funding for reviews. If you would like to pass along a discount code, we will consider including it in the review. We don not guarantee that we will review a product or the time-frame in which we decide to do so. It is helpful if background info is included that can be included in the review. We review products (products, books, CDs, tools, etc.) that are related to health and beauty, or the written word.

Scrubz Natural Skin Care Products

We just finished testing out the Wild Cherry Almond scent Scrubz.

http://www.scrubzbodyscrub.com/

As featured in http://www.newsdaywellness.com/ and http://www.outblush.com/ , Roberta Perry and Michelle Stark has a winner on her hands. She and her sister have worked from home and over the net to bring sugar to the front of consumer's minds--as a beauty aid.

The literature lists the Wild Cherry Almond scent as "a delightful combination of tangy cherry, sweet almond and a hint of other essential oils. Truly a delicious aroma."

"No preservatives, no color additives, and no alcohol."

We agree. We tried it as the literature instructed: as a body scrub/cleanser, a facial scrub, a shaving oil, and a moisturizer. It took the remnants of pain from my fingertips while leaving them soft. That was a bonus. As a shaving oil, it seemed a bit heavier than I am used to but rinsing the razor as they instruct had it working great. It did produce a nice, close shave and seemed to keep me from cutting myself. I would save shaving with it for the shower where there is plenty of running water. Everyone commented on how nice it smelled. I have to admit it produces a really close shave--even with a cheap razor.

As a cleanser it was fabulous. We used it all over our bodies and it felt great. It takes some getting used to compared to other scrubs. The fine texture is looser and I made a mess at first. I think I was using too much product. Most of the scrubs I've used hold together in a type of glob and can be scooped into your hand easily. This is more like pixie dust, in that it is finer and looser. I found that by making sure my hands were good and wet, it stayed in place. Turns out the consistency is also a super saver when it comes to your wallet. Taught me a new trick!

The Scrubz rinses nicely as promised. They also promise that it can help prevent in-grown hairs and razor bumps as well.

If you are looking for a moisturizer, the spray Oilz feels more luxurious than the Scrubz (used by itself after a shower). I particularly liked using the Scrubz followed by the Oilz. Together, they produce exceptional moisturization.

I do a lot of pedicures (professionally) and tried the Oilz as part of the massage and the clients really liked it. I found spraying it into my hands first, reduced any over-spray or mess.

I would give them a thumbs-up of approval. Own a salon? Retail outlet? They also have wholesale pricing.

Note

I occasionally do product reviews. If you would like to be considered, you may send a sample to: Erin Snyder Dixon, PO Box 1189, Newport News, VA 23601. We do not receive any funding for reviews. If you would like to pass along a discount code, we will consider including it in the review. We don not guarantee that we will review a product or the time-frame in which we decide to do so. It is helpful if background info is included that can be included in the review. We review products (products, books, CDs, tools, etc.) that are related to health and beauty, or the written word.

Product Information Article Marketing Can Drive Sales

Article marketing can be your chance to distinguish yourself from all of the other outlets for the same product or service on the web (or on your street) today. Do not worry that more than one site is selling the same product. How many places do you know of that do oil changes, cut hair, or provide food service? Plenty, I am sure. There is room for everyone. The secret is to do it a bit differently than everyone else.

Writing articles about the products or services you represent as a sales outlet gives you the chance to create a certain amount of trust with your prospect. A well-written piece that is informative provides information about your professionalism and the product you are representing. If you sell nail polish than helping educate your clients about nail polish is key to selling more of it. You want to WOW the buyer with free information. You want them to remember your name when they come back to buy that bottle of nail polish. You want them to tell their friends about the great article about nail polish they found…and forward it.

If you do not respect your reader, they will know. If you give them an article that has poor grammar, spelling mistakes, and no valuable information about the product or service, you have lost any chance at getting the reader to finish either reading your article, or clicking through for more information. They will see it as the emptiness that it is. Backup what you say with facts.

* Honest (unbiased are better) product reviews on the products you represent are always welcome. A good way to do this is with open comment sections for buyers to comment on products and services.

* Videos showing how the product works are priceless, especially if they are of a real user and not a commercially made advertisement. Many people get videos from customers who are eager to share an opinion about a product or service.

* The consumer wants to be ensured that their unique problems and concerns are going to be solved so expanding upon the benefits of the product that are not listed on the product sales page or in commercials helps create credibility. Consumer endorsements carry great credibility and are more believable than advertising.

The articles you write are your chance to give free information and educate the consumer without selling. If you see a need fill it. By offering information at no charge, you set yourself up as an expert without selling a thing. Experts are googled and tracked on the web. When someone is ready to buy, to whom do you think he/she will return? You, of course. You are the one that sold them the real story in the beginning. You are the one that asked for nothing. You are the one that is familiar to them, and they will return to you to buy—when they are ready.

You do this by first attracting their interest with the title, building on that interest with the first paragraph, create a desire in them for more information with the body text then give them a call to action at the end where they can have the desire for more information satisfied. They may not have even known they had a need for the product or service. They may not have had any idea that their unique problem could be solved. Now they do. In addition, they know where to find the solution.

There may be many other outlets for the product you represent and not all of them do article marketing. Some may dabble at it but are not willing to put themselves, their personality and their personal integrity into their business. Think of it like a bricks-and-mortar store. Many stores may sell the moisturizing lotion brand X. Not all of the retailers will advertise the product X. Not all of the retailers will merchandise the products so they are appealing to the consumer. Product X could be the best thing “since sliced bread” but if no one knows about it---well, it doesn’t matter, does it?

Take the time to know and understand your product before you write your first marketing article and you will be separating yourself from the herd. What are the features and benefits? What’s in it for the consumer? Be honest and find an appropriate marketing approach that differs from others and you’ll be exploiting a niche within that market. Aim to meet a need within the market segment. Show people how to use the product and back up the claims with a guarantee.

The bottom line is always respect the reader, represent yourself accurately and be an engaging writer if you want to win the marketing war with others in your niche. Keep in mind that online marketing is no different from the bricks-and-mortar trade. It’s all about location, placement, and trust. Premium real estate gets the attention. Premium placement in stores is seen first. People buy from those they trust. Period.

Note

I occasionally do product reviews. If you would like to be considered, you may send a sample to: Erin Snyder Dixon, PO Box 1189, Newport News, VA 23601. We do not receive any funding for reviews. If you would like to pass along a discount code, we will consider including it in the review. We don not guarantee that we will review a product or the time-frame in which we decide to do so. It is helpful if background info is included that can be included in the review. We review products (products, books, CDs, tools, etc.) that are related to health and beauty, or the written word.

Why Your Stylist or Manicurist Loves You

I was recently asked to guest blog on Lorrie's website AngelRetreat.wordpress.com . She's a friend I met on twitter. Yes, that twitter--the social networking, microblogging site.
You can follow me @BeautyWriter or Lorrie @CuteAngel79 and join the conversation.

To check out the post, Why Your Stylist or Manicurist Loves You,

go to http://tinyurl.com/cjrfjl

Note

I occasionally do product reviews. If you would like to be considered, you may send a sample to: Erin Snyder Dixon, PO Box 1189, Newport News, VA 23601. We do not receive any funding for reviews. If you would like to pass along a discount code, we will consider including it in the review. We don not guarantee that we will review a product or the time-frame in which we decide to do so. It is helpful if background info is included that can be included in the review. We review products (products, books, CDs, tools, etc.) that are related to health and beauty, or the written word.

Pam Lontos of PR/PR on Gaining Publicity- Part 1

1. Pam Lontos Column: The Dos and Don'ts of Dealing with the Media

PartOne

As a business owner, you probably know how important publicity is to the success of your business. But the truth is, many entrepreneurs, high-level executives and even marketing and public relations managers (and maybe you're one of them) make crucial mistakes when dealing with the media - and then they end up on reporter's block call or spam e-mail lists. The good news is, by being aware of the more common dos and don'ts of dealing with reporters and editors, there are many steps you can take to avoid these pitfalls!

Reporters, editors and producers are deluged with requests from hopeful business owners, corporate public-relations professionals, authors and other people seeking coverage. Their days are spent meeting impossible deadlines while doing copious amounts of work, all the while constantly communicating with all of those publicity-seekers.

So, if you're ready to get the publicity your business deserves, here are 15 tried-and-true ways to get the most out of your media contacts, and ensure reporters, editors and producers answer your calls and respond to your e-mails:

1. DON'T forge ahead with whatever is on your mind when speaking to a reporter. DO ask if the reporter is on deadline. Journalists' time is as important as yours, and their deadline pressures are horrendous. If they're on deadline, ask for a good time to call back.

2. DON'T be self-promotional; DO make sure to share actual information with viewers or readers. DO give value-added tips, advice or information so that you will help improve people's lives, offer insights or entertain. If you can achieve that goal every time, the media will always make time for you or even actively pursue you for interviews and articles.

3. DON'T say, "The answer is in my book/the products on my Web site/the report we sell, etc" rather than giving out the information during radio, TV or print media interviews. DON'T be seduced by the thought that people should pay the price of the book to learn what you think. DO view your interview as a way to show how valuable you and your thoughts and ideas are. That's the best advertising you could possibly do to sell your business!

4. DON'T ask the reporter to send you his or her article so you can review and approve it in advance. DO provide follow-up contact information and offer to be available to clarify any confusing points or answer additional questions. Offer to help the writer check facts or review small sections of the article for accuracy.

5. DON'T fail to prepare for interviews or fail to familiarize yourself withthe readership or audience. DON'T assume everyone should be interested inyour subject matter, just because. DO make sure your subject matter appeals to the media's target audience. If you are calling up an editor at Better Homes & Gardens Magazine, make sure you're pitching an article that fits with the homey, consumer-oriented material the magazine specializes in. Read the magazines you want to be quoted in; watch the interview shows where you want to be a guest.

6. DON'T ever nag the reporter. DO space out your calls so you do not become a pest. Use e-mail rather than expecting to connect every time by phone - many journalists rely on e-mail as a way to get work done quickly, and many let most calls go to voice mail anyway.

7. DON'T assume the reporter or editor remembers who you are. DO remember they deal with multiple sources and many different subject matters. Immediately identify yourself by name or by topic before launching into the purpose of your call - even if you spoke to the same journalist the week before.

Next month, part two of Pam's article will showcase more Dos and Don'ts when it comes to publicity!

Pam Lontos is the president of PR/PR, a public relations firm that specializes in professional speakers, authors and experts. An author, speaker and former VP of Disney's Shamrock Broadcasting, Pam knows the ropes of getting you good publicity and how to use it to boost your bookings or book sales. She is also author of the new book, "I See Your Name Everywhere!" Call for a free consultation: 407-299-6128 or visit: http://www.prpr.net/ .

Reprinted from 'PR/PR Pulse,' a free e-zine featuring tips and techniques for gaining publicity. To subscribe, send an e-mail to newsletter@prpr.net with 'Add Me' in the subject line.

Note from Erin: I have personally worked with Pam when researching articles. As a journalist, I find her to be one of the best sources for vetted, tried and true information. Do yourself a favor and subscribe to her newsletter to see for yourself.

Action Wipes Are BIG in the Salon

The funniest things happen while on twitter. A microblog will make you laugh or think or, well, click on their link. Such is the case when I started conversing with @MarthaVan on twitter. Little did I know that I would be introduced to one of the neatest products for my salon/spa lineup.

A sample of ActionWipes showed up in my mailbox about a week later. I'm always excited to try out new products. We try many and few live up to their claims. It's only recently that I've started to blog about products that come my way.

Actionwipes are wet wipes for adults. They are durable, washable, rechargeable wet wipes. The packs tuck nicely in a gym bag or glove box for post run freshen ups. WOW, they do freshen. With essential oils of eucalyptus and tea tree, they are an ideal natural choice. No more wimpy baby wiped for me or my clients. They contain no alcohol and are the perfect showerless alternative to running water. I'll be taking them in the car, boat, and RV for sure.

I made my first order for the salon/spa and they quickly sold out. So, I placed another. And don't think ActionWipes is resting in ther efforts, they are constantly upgrading and improving the packaging to make it more consumer friendly.

Tip: For a super refreshing wipe, store them in the fridge or cooler and they will also cool you down on hot days.

So, I've tried them and love them. I've even popped the used wipes in the washer and dryer then recharged with the available Cooling Spray

They held up great! I feel like I've done the environment a favor by reusing the wipes. it reduces packaging in the landfills and saves me money.

Check them out for yourself or your salon. Go to http://www.actionwipes.com/ or give them a call at 1-805-462-2215 You can even ask for them at your local sportg store--if they don't carry them, maybe they will order them for you.

Note
I occasionally do product reviews. If you would like to be considered, you may send a sample to: Erin Snyder Dixon, PO Box 1189, Newport News, VA 23601. We do not receive any funding for reviews. If you would like to pass along a discount code, we will consider including it in the review. We don not guarantee that we will review a product or the time-frame in which we decide to do so. It is helpful if background info is included that can be included in the review. We review products (products, books, CDs, tools, etc.) that are related to health and beauty, or the written word.

Guest Post: Confessions

I would like to thank guest blogger, Lorrie, for giving professional stylists a bit of a glimpse into what makes clients for life.

Guest Post: Lorrie
www.AngelRetreat.wordpress.com
on twitter @CuteAngel79

Why I love My Stylist –Confessions of a Client

By Lorrie

I have been going to the same salon since I was in 5th grade (that’s 19 years of customer loyalty). You know after that long, the business must be doing something right.

I first went to Kim and Company (Stockbridge, MI)in 1990 and was seeing a stylist named Lori. Can you imagine, “Lorrie to see Lori”? She was great we would talk about school and life. She also attended the same middle school I had—that’s what you get living in a small town like mine.

It was in these first few years that I received several body perms and even tried getting my ears pierced (that ended badly but it was an experience). The staff was friendly and always personally welcoming.

Their first location was in a small building but yet it was alive with activity and I liked going there no matter what the size. Then they moved to their new location by the time I hit High school in 95.

It was here that I had my prom hair done by Robin, I was on the waiting list and someone had canceled, so an hour before I was to leave for prom I went to get my hair done. All I remember is there were curls and allot of bobby pins in this do. For awhile Robin was my stylist and I loved going to her and the new place.

The new location, which they are still in today, is spacious and inviting. They also sell Veda skincare and nail polishes etc.

My current stylist Veronica, is awesome; she cares for my mom and me, at a discounted rate because she’s further down the stylist chain in seniority. I’ve been going to her since I graduated college. She has even highlighted my hair several times.

Even though they are pricey at times, nothing compares with Kim and Company's customer service and care for the customers--that makes me a longtime loyal client.

Note

BeautyWriter occasionally does product reviews. If you would like to be considered, you may send a sample to: Erin Snyder Dixon, PO Box 1189, Newport News, VA 23601. We do not receive any funding for reviews. If you would like to pass along a discount code, we will consider including it in the review. We don not guarantee that we will review a product or the time-frame in which we decide to do so. It is helpful if background info is included that can be included in the review. We review products (products, books, CDs, tools, etc.) that are related to health and beauty, or the written word.