Showing posts with label Erin Snyder Dixon. Show all posts
Showing posts with label Erin Snyder Dixon. Show all posts

Saturday, April 25, 2009

Eyes Lips Face to Your Wallet's Rescue



I have been enjoying the spoils of social networking in the form of great information! After an evening of tweeting (that's talking in twitter verse)I was guided to a cosmetics site called http://www.eyeslipsface.com/ and astonished to find really great prices for makeup.


After ordering some to try out (and some for friends) I am back to share my thoughts and some discounts for you. My personal results are what matters most to me so I’ll share those with you now.


Periodically I’ll be back to share some of the results of other testers.


Therapeudic Conditioning Balm (in Vanilla Crème)- This is my new favorite! At about a buck (before any discount) I’m impressed. It compares to other brands at way more moola. I found it felt so nice on my lips that I made it part of my bedtime routine too. I have really sensitive, dry skin. Shea butter pampers my lips and makes them feel soft and silky. If I had found just one item that did what it claimed and delivered a whammo savings to my wallet, this item would have been worth the search!


But read on, because the fun is just beginning.


Plumping Lip Glaze (Oasis, and Fire Coral)- Whoopeee! Previously, I’d purchased my lip plumping products from a big time cosmetics store. You know the one. They have a location in Times Square with a ginormous array of beauty products for us to lust after. I’ve been (noticed past tense)the better part of a twenty dollar bill on my lip plumper of choice. NO more, I tell you! This stuff rocks! The clear base goes on easy and tingly with a hint of shimmer. Then the color glaze glides over the top. My lips still felt moist and they looked great. I had clients in the salon commenting on my lip color. The tingly sensation wasn’t too much and felt refreshing. I would continue to buy this item over and over again. And at the great price, I can try many colors instead of having to choose one measly tube. More for me.


Moving on… remember that e.l.f. has generously agreed to give a 50% discount (up to $7.50) on orders if you use the code BeautyWriter at checkout. No, I don’t get paid for this. In the interest of full disclosure I would let you know if I did. So, go to http://www.eyeslipsface.com/ for your discount.


Shear Foundation SPF15 (Tone 2)- The shear moisturizing foundation felt great on my skin. Virtually weightless and featherlight to blend. It has a light scent of oranges that is refreshing. Not as much coverage as I like, but an awesome choice for around town, working out, or for teens new to experimenting with makeup. The color was perfect. It did quench my thirsty skin.


Eye Primer & Liner Sealer (clear)- How cool is this. The liner sealer makes indestructible eye liners from your favorite shadow! And the shadow base keep shadow in place all day without budging. It adds a step to the routine, but I’m thinking this will be a step that is worthwhile when there is no time in the day for touch ups. I probably wouldn’t use it every day, but it’s a must for when I have speaking engagements. The shadow base is simple. Twist the stick up and apply, then smooth with your fingertip. Done.


That’s it for now. I still can’t believe that this stuff will be available in places like Target. What will I tell the gal at the makeup counter when I scale back? I’ll probably lean in and whisper, “check out my blog.” She knows I’ll be back to at least try every newfangled thing that comes along…at least once.


e.l.f. has generously agreed to give a 50% discount (up to $7.50) on orders if you use the code BeautyWriter at checkout. No, I don’t get paid for this. In the interest of full disclosure I would let you know if I did. So, go to http://www.eyeslipsface.com/ for your discount.


Note

I occasionally do product reviews. If you would like to be considered, you may send a sample to: Erin Snyder Dixon, PO Box 1189, Newport News, VA 23601. We do not receive any funding for reviews. If you would like to pass along a discount code, we will consider including it in the review. We don not guarantee that we will review a product or the time-frame in which we decide to do so. It is helpful if background info is included that can be included in the review. We review products (products, books, CDs, tools, etc.) that are related to health and beauty, or the written word.




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Sunday, April 12, 2009

Why Your Stylist or Manicurist Loves You

I was recently asked to guest blog on Lorrie's website AngelRetreat.wordpress.com . She's a friend I met on twitter. Yes, that twitter--the social networking, microblogging site.
You can follow me @BeautyWriter or Lorrie @CuteAngel79 and join the conversation.

Note

I occasionally do product reviews. If you would like to be considered, you may send a sample to: Erin Snyder Dixon, PO Box 1189, Newport News, VA 23601. We do not receive any funding for reviews. If you would like to pass along a discount code, we will consider including it in the review. We don not guarantee that we will review a product or the time-frame in which we decide to do so. It is helpful if background info is included that can be included in the review. We review products (products, books, CDs, tools, etc.) that are related to health and beauty, or the written word.





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Friday, April 10, 2009

Pam Lontos of PR/PR on Gaining Publicity- Part 1

1. Pam Lontos Column: The Dos and Don'ts of Dealing with the Media

PartOne

As a business owner, you probably know how important publicity is to the success of your business. But the truth is, many entrepreneurs, high-level executives and even marketing and public relations managers (and maybe you're one of them) make crucial mistakes when dealing with the media - and then they end up on reporter's block call or spam e-mail lists. The good news is, by being aware of the more common dos and don'ts of dealing with reporters and editors, there are many steps you can take to avoid these pitfalls!

Reporters, editors and producers are deluged with requests from hopeful business owners, corporate public-relations professionals, authors and other people seeking coverage. Their days are spent meeting impossible deadlines while doing copious amounts of work, all the while constantly communicating with all of those publicity-seekers.

So, if you're ready to get the publicity your business deserves, here are 15 tried-and-true ways to get the most out of your media contacts, and ensure reporters, editors and producers answer your calls and respond to your e-mails:

1. DON'T forge ahead with whatever is on your mind when speaking to a reporter. DO ask if the reporter is on deadline. Journalists' time is as important as yours, and their deadline pressures are horrendous. If they're on deadline, ask for a good time to call back.

2. DON'T be self-promotional; DO make sure to share actual information with viewers or readers. DO give value-added tips, advice or information so that you will help improve people's lives, offer insights or entertain. If you can achieve that goal every time, the media will always make time for you or even actively pursue you for interviews and articles.

3. DON'T say, "The answer is in my book/the products on my Web site/the report we sell, etc" rather than giving out the information during radio, TV or print media interviews. DON'T be seduced by the thought that people should pay the price of the book to learn what you think. DO view your interview as a way to show how valuable you and your thoughts and ideas are. That's the best advertising you could possibly do to sell your business!

4. DON'T ask the reporter to send you his or her article so you can review and approve it in advance. DO provide follow-up contact information and offer to be available to clarify any confusing points or answer additional questions. Offer to help the writer check facts or review small sections of the article for accuracy.

5. DON'T fail to prepare for interviews or fail to familiarize yourself withthe readership or audience. DON'T assume everyone should be interested inyour subject matter, just because. DO make sure your subject matter appeals to the media's target audience. If you are calling up an editor at Better Homes & Gardens Magazine, make sure you're pitching an article that fits with the homey, consumer-oriented material the magazine specializes in. Read the magazines you want to be quoted in; watch the interview shows where you want to be a guest.

6. DON'T ever nag the reporter. DO space out your calls so you do not become a pest. Use e-mail rather than expecting to connect every time by phone - many journalists rely on e-mail as a way to get work done quickly, and many let most calls go to voice mail anyway.

7. DON'T assume the reporter or editor remembers who you are. DO remember they deal with multiple sources and many different subject matters. Immediately identify yourself by name or by topic before launching into the purpose of your call - even if you spoke to the same journalist the week before.

Next month, part two of Pam's article will showcase more Dos and Don'ts when it comes to publicity!

Pam Lontos is the president of PR/PR, a public relations firm that specializes in professional speakers, authors and experts. An author, speaker and former VP of Disney's Shamrock Broadcasting, Pam knows the ropes of getting you good publicity and how to use it to boost your bookings or book sales. She is also author of the new book, "I See Your Name Everywhere!" Call for a free consultation: 407-299-6128 or visit: http://www.prpr.net/ .

Reprinted from 'PR/PR Pulse,' a free e-zine featuring tips and techniques for gaining publicity. To subscribe, send an e-mail to newsletter@prpr.net with 'Add Me' in the subject line.

Note from Erin: I have personally worked with Pam when researching articles. As a journalist, I find her to be one of the best sources for vetted, tried and true information. Do yourself a favor and subscribe to her newsletter to see for yourself.

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Tuesday, April 7, 2009

Action Wipes Are BIG in the Salon


The funniest things happen while on twitter. A microblog will make you laugh or think or, well, click on their link. Such is the case when I started conversing with @MarthaVan on twitter. Little did I know that I would be introduced to one of the neatest products for my salon/spa lineup.


A sample of ActionWipes showed up in my mailbox about a week later. I'm always excited to try out new products. We try many and few live up to their claims. It's only recently that I've started to blog about products that come my way.


Actionwipes are wet wipes for adults. They are durable, washable, rechargeable wet wipes. The packs tuck nicely in a gym bag or glove box for post run freshen ups. WOW, they do freshen. With essential oils of eucalyptus and tea tree, they are an ideal natural choice. No more wimpy baby wiped for me or my clients. They contain no alcohol and are the perfect showerless alternative to running water. I'll be taking them in the car, boat, and RV for sure.


I made my first order for the salon/spa and they quickly sold out. So, I placed another. And don't think ActionWipes is resting in ther efforts, they are constantly upgrading and improving the packaging to make it more consumer friendly.


Tip: For a super refreshing wipe, store them in the fridge or cooler and they will also cool you down on hot days.


So, I've tried them and love them. I've even popped the used wipes in the washer and dryer then recharged with the available Cooling Spray


They held up great! I feel like I've done the environment a favor by reusing the wipes. it reduces packaging in the landfills and saves me money.


Check them out for yourself or your salon. Go to http://www.actionwipes.com/ or give them a call at 1-805-462-2215 You can even ask for them at your local sportg store--if they don't carry them, maybe they will order them for you.

Note
I occasionally do product reviews. If you would like to be considered, you may send a sample to: Erin Snyder Dixon, PO Box 1189, Newport News, VA 23601. We do not receive any funding for reviews. If you would like to pass along a discount code, we will consider including it in the review. We don not guarantee that we will review a product or the time-frame in which we decide to do so. It is helpful if background info is included that can be included in the review. We review products (products, books, CDs, tools, etc.) that are related to health and beauty, or the written word.

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Wednesday, March 25, 2009

Nurture My Body Exfoliating Cleanser




What a cute package! Wrapped up in gold tissue (neatly folded) and secured with a printed gold seal hiding a botanical sprig. I wasn't even sure what was inside but I was sure it would be fabulous. I guess first impressions count even when we order something through the mail. Ha, ha, ha.




In this case the enclosed goodie is a jar of Exfoliating Cleanser. Being the beauty professional, I look through the enclosed materials: an uplifting verse printed on nice vellum, a printed info sheet, a business card, and a small hand-written note. I might add that everything was tucked neatly in a lavender drawstring bag. It all felt so special.


From the literature I learned that Nurture My Body products are made with certified organic ingredients, with no chemical preservatives, and no animal testing. And yes, the packaging is eco-friendly.



So, I tried the sample of Exfoliating Cleanser. The directions indicate to use it 2-3 times a week. I'm to apply the cleanser evenly over the face and use a circular motion before rinsing. And so I did. The cleanser left my skin soft and refreshed. It sloughed away the layer of winter dry skin and softened the skin quite a bit.




I have fairly sensitive skin and this worked very well. It gets a thumbs-up from me.



To learn more about the products available from Nurture My Body go to http://www.nurturemybody.com/ or call the toll-free number 1-866-440-8137



Note
I occasionally do product reviews. If you would like to be considered, you may send a sample to: Erin Snyder Dixon, PO Box 1189, Newport News, VA 23601. We do not receive any funding for reviews. If you would like to pass along a discount code, we will consider including it in the review. We don not guarantee that we will review a product or the time-frame in which we decide to do so. It is helpful if background info is included that can be included in the review. We review products (products, books, CDs, tools, etc.) that are related to health and beauty, or the written word.



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Thursday, March 19, 2009

Medical Spas Target Hands & Feet...



Check out the March edition of NAILS magazine for articles to keep your salon in tip top business shape. See how medical spas are targeting hands and feet for skin rejuvenation. Learn tips from the pros for search engine optimization. Use social networking to build a better nail shop. Learn what new products are out there and how to use them.




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Wednesday, February 25, 2009

The Lost Art of Thank You

If my mom used a computer, she would be smiling. Her persistence in prodding me to write thank you notes as a child sunk in. Check out the NSI Nails web log for the latest post, Thank You


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Monday, February 16, 2009

The Nitty Gritty


Okay, it’s here. Whether we want to admit it or not, clients are starting to express concern over the economy. We are lucky in our industry. We make people feel and look good. When they have a bad day, they want to see us even more!

However, it may have you a bit nervous as well. What’s a salon owner or nail professional to do? It’s time to be conscious of our needs while we continue to provide for the needs and wants of others. Be alert for the knee-jerk reaction that can come on. When we overreact to the situation and tighten our belts excessively we hurt the overall economy and spur a snowball that could be sustained by fear alone. We also run the risk of hurting our own businesses through our actions or attitude.

Remember, our economy is based on spending. Yep, I sure do my part.

At the same time, I am looking at expenses and deciding which ones fuel my business and which ones, well, just drain it. I am currently looking at things like how many phone lines I need and whether the help of a virtual assistant could be used for some tasks. You may find it odd that right now I am increasing exposure through advertising and participation in social media. It is incredibly important for clients to feel you are here for the long haul. Find new ways to connect with them. Get to know them and add products and services to the lineup that give them a boost without draining the bank.

It is odd. In a time when I would expect to see the numbers a bit flat, they are not. In fact, nail art is in higher demand than I have seen in years! Could it be because I am wearing it daily? Maybe. It may also be that when someone needs a pick-me-up and doesn’t want to spend $300 on a pair of new shoes, they will still have some nail art done to spice things up.

Be vigilant as you make decisions on business expenses. Some expenses are needed to make money—without them, you hurt your bottom line. Talk with clients before cutting things they have grown to love. Some expenses should never be cut and only you can make those decisions. Areas that are ripe for expense reductions are things such as energy consumption and water consumption. Now is the time to think about options that can reduce usage. Your tax advisor can help you understand the tax advantages of the improvements. These types of improvements are also great news for clients as they help the salon become a little greener.

Be realistic. Don’t let others’ circumstance guide the decisions for your business. Look at your own numbers and do it frequently.




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Sunday, January 25, 2009

Salons Kick Butt in a Tough Economy


Don't let the news reports get the best of you. Take a few pointers from the salon & spa industry and apply them to your own business.
With Our Compliments by (yours truly) Erin Snyder Dixon
While you are at it, renew your subscription to NAILS magazine (a Bobit Business Media publication) and show your support for the beauty industry.
Drop me a line and let me know what you are doing to beat this current trend in the economy. iNails at hotmail dot com. I would love to hear from you.
Salon Professionals: You do us all proud. Kudos.


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Monday, January 19, 2009

The Writer's Life


Many of you know me as the manicurist behind the chair, or product educator on the stage. I love both of those lives as they guide me all over the world to meet so many fascinating people. Clients and fellow beauty professionals feed my soul with their stories.

This past weekend was all about nurturing the novelist in me. "whoa, hold up a minute," I hear you saying. "I knew you wrote technical articles for the trades and have books for the spas...but novels?"

For quite a while there has been a little voice in my head. No, I'm not crazy (I don't think...)but there is a novel just waiting to make it to paper. Not the paper from my printer either. I want it on a bona fide publishers paper stock.

I'm not ready to let you in on the details yet but you can bet it will have something to do with my first love, the world of beauty.

To get there, I've had to alter my course a bit. Learning some new tools and stretching outside my comfort zone seem to be a requisite part of the plan. I'm not giving up my pursuit of journalistic or technical endeavors. I'm just dipping my feet in the water of a long held dream.

On Sunday morning I boarded a jet bound for New York City. The weather threatened to foil the attempt and failed. Yay for me. Snow and icy, dangerous roads hampered the efforts of others too. In the end it turned out to be a small, cohesive group of writers from different backgrounds and headed in different directions. We would end up hanging on every word.

Mike Geffner (yes, the famous sports writer) and Marcela Landres (big time book editor) led the group with a frank discussion of what has to happen to get your word in print. Perhaps a sign should have been hung at the door: no wimps, whiners, or divas allowed.

That part I know. To get in print grow a thick skin. But, my career path has been a bit different than most, and at times I have been a bit all over the place with my efforts. While those efforts have given me much success and a nice living, something much more focused is needed for the long term project of a book.

After listening to Mike talk, it sunk in that I could have been doing so much more. There is an easier way. He gave us concrete, simple, and effective devices and systems to get our efforts in front of decision-making eyes. Wow! I should have been doing this stuff for the last 20 years.

Marcela drove home exactly where I need to be when my novel is ready for submission. Boy, do I have some work to do! It's tough to look at the road ahead all at once. For me, it's easier to break it into manageable bite-sized pieces. I got a lot to chew on. Over tea, Marcela had us jotting notes furiously. So many workshops and nobody had let us in on the secrets. In some ways I felt robbed of the money thrown away in the past. Every question I had, got answered. Honestly. What a change.

This is where those of you who know me will laugh. This is not the first workshop I have been to. "Yeah, you are right. But, I honestly believe that relevance of the material changes over time." So, yes this was the second and my friends are saying, "it won't be the last."

The techniques I learned in the last workshop were just the beginning. I would have shortchanged myself had I not gone back because there was so much more work to be done to take to the next meager level I want to conquer. You figure, I had to buy a plane ticket and get my frosty self through the winter weather to get there on my only day off. They priced the workshop at an affordable $99 dollars. It was a no-brainer. I spent a ton of money on college and while well worth it, it did not give me the skills to get well published. This will.



I came home with a laundry list of actionable items. I really think I can do this. And yes, I'll probably traipse back to the city when I've implemented what I've learned.

So, to everyone who may have butterflies in their stomach about who I'll be writing for...don't stress. I love what I do now and plan on doing it for a long time. Articles are my bread and butter. Perhaps not as much ghostwriting? Maybe some of my kind supporters in high places will let me share the byline? I'm hoping that those of you who have given me such wonderful opportunities over the years will continue to support me and herald my efforts. I need your support to make this happen. I need your encouragement and ongoing mentoring. Most of all I need your trust that I will continue to be frank and up-front with you--and yes, turn in my pieces on time. I love you all and hope this is a journey we can make together.


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Tuesday, December 23, 2008

The Good Receiver

Once again, it’s holiday time in the salon. I don’t know about you but it always brings on an uncomfortable feeling. What do I say when someone gives me a gift?

The simple answer is, “Thank you.”

The deeper answer is that you really won’t endear yourself if you make someone feel uncomfortable. Our clients notice our feelings and attitudes. So, get ready for the season and remind yourself how much you offer others throughout the year. You make others feel wonderful. You listen to their complaints and concerns without judgment (well, most of the time) and they think of you as a pseudo-counselor. Go ahead and enjoy the gift.

After all, you wouldn’t want to deny someone else a little pleasure, would you? I didn’t think so.

Happy holidays.

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Wednesday, December 17, 2008

Flaunt it if You Got it!

Your smile lines rock. Your pedicures leave clients speechless and your nail art is so detailed nobody in the salon can recreate it. So when was the last time you got a little press?

Even if you have a full book, good public relations ensures that when openings happen they will be filled quickly. It also makes it possible to attract new hires that will make you proud.

The time might be right to start putting together a press pack. A basic press pack will contain a short bio that outlines your training, awards, photos, and specialties. A list of quotes is a nice touch. These can be tips editors can use in stories or sidebars of articles. A salon menu and any other printed materials such as past articles or tear sheets will round out the packet.

Write a letter to the local fashion and beauty editors of the newspapers within driving distance from the salon. Introduce yourself and offer your services in the case that the editors need an expert for an article. You may also offer to write a small guest piece. These pieces would be informative and not about the salon. They are designed to position yourself as the expert that you are. Browse through your trade magazines. Make a list of the writers it contains. Make contact with professional writers and let them know you are interested in participating in future articles.

Be ready when the opportunity arrives. When the phone call comes, be prepared by having a list of a few short articles you have prepared previously. Start working on this now. You can get someone to help with the writing if you are uncomfortable with putting it together. Start snapping pictures in the salon. The best pictures are active candid shots of nail techs performing services on clients. Take many pictures in a high resolution. The better the resolution, the better they show up in print. Get clients to sign a model release so that you can use the pictures whenever you want. Try different angles and back up the media they are stored on.

Write press releases. If the salon does something noteworthy—canned food drive, charity event, barbeque, etc.—send a press release to all of the local newspapers. You can find simple samples for writing press releases on the internet. Take a look at the Internet for inspiration. After editors see several press releases, they start to get a feel for the salon and you. You will be surprised at how many will pick up the phone when they have a story to do—and call you.

So start getting ready now. You never know when a writer, editor, or journalist will be calling. It could be the big break your salon needs to get noticed. Need more pointers or guidance on garnering press, feel free to email me iNails at hotmail dot com and I’ll be happy to point you in the right direction.


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Monday, December 8, 2008

Gear Up for the Holidays


As the fall weather moves in, people’s attention turns to gifts, wrap, and holiday parties. Lucky for us, we can help clients meet their needs in all three areas.


Now is the time to start thinking about your holiday nail art line-up. You should be assembling a display board of easy to complete, quick designs that can turn a plain manicure or enhancement into a fashion accessory in no time. Imagine adding $5 to every service ticket over the holiday season. That’s conservative. While you are at it, don’t forget about those party toes. With all of that holiday shopping and prepping comes fatigue. Add a quick foot massage to the menu to quickly recharge weary clients. Charge by the minute with increments as low as 5 minutes. This is a great way for our clients to sneak in some pampering. The first year I offered mini foot massages, I didn’t have enough time to accommodate everyone. Now the clients ask as soon as they walk in the door. Everyone loves a foot rub!


Okay, your client is seated in the chair enjoying their service and a cup of tea. What do they see as they look around? Create mini retail areas in their direct line of sight. Baskets of products, paired with gift certificates, testers, and literature will keep them interested. Impulse buying is at its height during the holidays. Start placing orders now and have plenty of lotions, oils, and bath and body products around.


Encourage clients to purchase a gift certificate for themselves. Offer a buy one, get one at a discount and you can busy up those post holiday downtimes. Imagine for every gift certificate that your client buys for one of her friends, she can purchase one for herself at 10% off! Tuck free gift certificates for paraffin dips into gift baskets to encourage the recipients to come in and partake of salon services.


When it’s time to tally up the purchases, don’t forget the wrap. Offer gift wrap or bag services and it will be one less thing your client has to think about. Gift bags are inexpensive and have a fairly high markup. It just makes the whole experience more polished.


Offer to deliver the purchases to the client’s car when the sale is final. If you plan to take care of them, the client will take care of you long after the holiday season has passed.



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Tuesday, December 2, 2008

When Time Is Money


Time can be an uncomfortable subject. It can get more uncomfortable when we or our clients are running late.It is bound to happen. We find ourselves working more slowly or having to do more work than we expected. When it does, it leaves our client waiting on us. No wonder when they run late they expect us to be forgiving also.


This creates a sticky situation for us all. The best policy is to be up front about time issues. Letting clients know that you will do everything possible to stay on time creates an environment where they feel you have their best interests at heart. I have cards printed for the salon. They are an apology of sorts. The card reads, “I am sorry for the inconvenience of running behind. Please accept this $5 discount towards your next service and my apology.” Whenever I run behind, which is rare, I will hand the client one of these cards. They really appreciate it.


On the other hand, clients also run into snags in their day. We need to handle these issues with grace so as not to offend or upset a client or risk having them go to another salon. One way to handle the conversation is to simply say, “I’m sorry your day is not going well. I’ll do whatever I can to help you catch up and we can reschedule any part of the appointment that we don’t have time for.” You may shorten the duration of the service to fit if needed. The important thing is to charge for the entire appointment. This is a time that you have set aside for them. It is time that you cannot get back. It is gone. Most clients understand that if you are not working you are not being paid.


You may be feeling flustered or irritated. The more you use your interpersonal skills to ease the tension, the better the situation will turn out. Part of our jobs is to smooth out the rough spots in our client’s lives. We just need to make it better for a while. It takes very little effort to offer a kind word or take a deep breath. So the next time you feel irritated that a client is late, look at it from a different point of view. Make it easy on your client, let them get away with just a little bit more, but collect the full fee. You will be smiling later—so will your clients.



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Wednesday, November 26, 2008

When Bad Days Strike!

Bad days have the potential to bring out the worst in us. Stack the deck in your favor by adopting some of the techniques professionals use to lessen the effect on your business. http://tinyurl.com/5zycfx Your future income depends on it!

Monday, October 6, 2008

October 6th, 2008

The world is a little more uncertain today. What happened while we slept last night? I'm not sure if the mechanics of economy fundamentally changed or if we woke up with a new, more critical perspective. I would like to say that much is as it was yesterday. The world is still the place we live and love. We are in flux though.

As a beauty professional, my job got harder. No, the activities are the same. I still service clients and pamper them. My job as the mental booster of the bad mood just got elevated. I'm in need. People want to feel better and they want to feel better now!

As I look to the holidays, I need to remain focused on meeting the small needs. A hug, smile or tube of lipstick may make all the difference in the world. I'm on a mission to create an oasis that will let clients escape from the world they don't want to see today--if only for a while.

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Sunday, October 5, 2008

Sunday, October 5th, 2008


It's a pleasure to meet you.
If you would like to chat or follow me online, just go to www.twitter.com/BeautyWriter and you find me tweeting away between appointments. You can also add me on facebook and myspace too. http://www.tinyurl.com/4cypjs or www.myspace.com/sandinmysuit
While you are at it, tuck away my name and and email address:
Erin Snyder Dixon iNails@hotmail.com
If you are in the beauty industry, I want to know you. If you just love anything to do with inside and outside beauty, I want to hear from you too!
My passion is uniting the professional beauty industry with the consumer in a way that lets us enjoy the pleasures in life. That means enjoying each other's company and taking the experience home.
Over time, I run into a lot of people who think that the spa experience is just out of their reach. It's surely not. Aside from the healing human touch, you can recreate the experience at home.
People will often say, "Doesn't hat hurt your spa and salon business?" and the resounding answer is "no".
The more people who learn how to destress in a healthy way, the better off we all are. Many of my clients were do-it-yourselfers for one reason or another. Busy Moms, workaholics who couldn't get out of the office, or men who thought they just didn't belong in the salons.
Well, I'm here to tell you- professionals and clients alike- that there is a big need out there. I would like to show you both how to find each other and get more out of that relationship over the years.
So, Don't be stranger. Email me, twitter me, or friend me on another space. If I'm not there, send me an invite to your network and I'll join in on the action.
Till I get to chat with you again, it's been fun,
Erin Snyder Dixon "BeautyWriter"
iNails@hotmail.com
BeautyJournalist@aol.com

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