Dan Poynter on How to Find a Publisher

Guest Column: Dan Poynter on How to Find a Publisher

Perhaps you would rather a publisher handle the production and distribution of your book. The secret is to match your manuscript to the publisher.Better publishers specialize in one or two niche markets. They know their subjects and do not have to send your manuscript out to a reader for evaluation. They also know how to reach the potential buyer and can jump-start your sales by plugging your book into their existing distribution system to specialty shops.

To find these specialized publishers, check your own bookshelf and visit a couple of larger bookstores. Look on that shelf where your book will be. Search your topic at an online bookstore such as www.Amazon.com. Then go to your nearby larger public library and consult Books In Print, a multi-volume reference listing all the books that are currently available for sale.

Look for smaller publishers who do good work. Then look up their addresses in the last volume of BIP. When you contact a smaller, specialized publisher, you will often get through to the top person. The editor or publisher will know what you are talking about and they are usually very helpful. They will be able to tell you instantly whether the proposed book will fit into their line.

Another way to match your manuscript to the publisher is to see the listings of appropriate acquisition editors in Literary Market Place but remember that LMP lists larger publishers not all of them. Also check the Acknowledgments in books similar to yours; authors often reference their editor.

Call the editor (or the publisher in a smaller house), reference the similar title they published and ask if he or she would like to see your manuscript. Then you will have someone to send your work to. Never just mail a manuscript off to a publishing company; always send it to a specific person. Larger publishers receive more than 200 unsolicited manuscripts every day.Most are not opened. They are rubber-stamped "Return to Sender". You are getting rejected without being read.

AGENTS. Many publishers prefer to have manuscripts filtered through agents.In this case, you must match your manuscript to the agent because they specialize too. See books like yours and contact the agents of those books. Check the Acknowledgements; authors often acknowledge their agent. Or make a Google search and contact the author.

Don't send manuscripts, proposals or query letters randomly out to just any publisher. Send to publishers who know what you're talking about, want to hear from you and know where to sell your book. Do your homework!

Unleash Your Inner Author…RESOURCE FOR BOOK WRITING, PUBLISHING AND PROMOTING Dan Poynter's F-R-E-E e-zine: http://parapublishing.com/sites/para/resources/newsletter.cfm

Reprinted from 'PR/PR Pulse, a free e-zine featuring tips and techniques for gaining publicity. To receive this e-zine, please send an email to newsletter@prpr.net with 'Add Me' in the subject line.

Joan Stewart on Editorial Calendars (PR/PR Pulse)

Joan Stewart on Editorial Calendars

If you aren't taking advantage of editorial calendars from newspapers and magazines in which you want coverage, you're missing a valuable tool. An editorial calendar is a list that outlines specific topics the publication will address within each issue that year. It also notes topics of special sections and other supplements. The calendars are printed primarily for advertisers so they can plan their advertising budget months ahead. For Publicity Hounds, editorial calendars are also valuable road maps that help you pinpoint the issue where your story might best fit.

Editorial calendars from several publications, placed side-by-side, give you a bird's-eye view of which publications you should target with your story ideas, and when. Far too many businesses learn about special sections only when a newspaper advertising rep calls asking them to buy an ad. By that time, most of the stories for the section are already assigned to reporters.

For a free editorial calendar, direct your request to the publication's advertising department. While you're at it, ask for the entire media kit. It's loaded with valuable information about audience demographics.

For more information, visit: http://www.publicityhound.com/ .

Reprinted from 'PR/PR Pulse, a free e-zine featuring tips and techniques for gaining publicity. To receive this e-zine, please send an email to newsletter@prpr.net with 'Add Me' in the subject line.

Spring Cleaning in the Salon

It’s Spring Cleaning Time in the Salon

As the weather starts to warm and the sun streams in through the salon’s windows, I realize it’s spring-cleaning time. I love spring-cleaning. It’s an excuse to turn everything inside out and reanalyze how we do things. After a while, we just don’t see things. Take a fresh look.

It the salon, it’s also a great time to check the expiration dates on everything. Any retail products nearing expiration are gathered up and sent to a local women’s center.

While cleaning, we check the electrical cords on all appliances for wear. Anything that shows signs of wear is discarded and replaced with shiny new replacements. How much fun is that?

Plants can only stay if they fit the theme and are in spectacular condition. Otherwise, the dust-catching green leaves are out of here. I’m skeptical of anything that requires a ton of dusting.

Could it be it’s time to purchase new towels for the salon? It’s such an easy way to update the look. Toss the tattered magazines and look books, replacing them with current spring trends.
I might need to drag out the touch-up paint and fix nicks and scratches that detract from the salon’s appearance. When will it be time to repaint? Should I be thinking about fitting it into the budget?

Once everything is sparkling clean, it’s time to arrange the retail. Building small attractive displays of new spring merchandise, such as Nurture Lotion, will attract attention. Keeping the displays and testers in client areas can increase sales. Perhaps we can even build some specialty services around new products.Everyday cleaning is great for keeping dust and germs at bay.

Deep cleaning and adjusting the layout makes everything feel new. What a great way to prime for hot summer sales.

Note

I occasionally do product reviews. If you would like to be considered, you may send a sample to: Erin Snyder Dixon, PO Box 1189, Newport News, VA 23601. We do not receive any funding for reviews. If you would like to pass along a discount code, we will consider including it in the review. We don not guarantee that we will review a product or the time-frame in which we decide to do so. It is helpful if background info is included that can be included in the review. We review products (products, books, CDs, tools, etc.) that are related to health and beauty, or the written word.

Brian Jud on Media Skills to Market Your Book or Product

Brian Jud on Media Skills to Market Your Book or Product

Have you wondered why celebrities being interviewed on television can look so calm when millions of people are watching them? And have you ever wondered if you could do that?

You can appear on national television and radio, and you can appear calm and collected, just like the actors you see every day. And like actors, you cannot simply show up for performances. Actors learn their lines and rehearse them until they create a believable, entertaining performance.

The key to any good performance is preparation. Good media guests need to know what they are going to say during all their performances and practice their delivery of each word before hand. Adequate preparation will make you more confident in your ability to perform and help you relax while you are on the air.

You have heard it said that practice makes perfect. However, that is not necessarily true. Practice makes permanent, so you have to make sure you are rehearsing the right things. Before you appear on any media event, engage the services of a professional media trainer so the techniques you make permanent are the right ones.

Practice on a regular basis and you will conduct professional and successful interviews. Your practice sessions can be as formal or informal as you want them to be. They run the gamut from talking into a cassette recorder or performing before your video camera. One technique is to have someone who knows nothing about your subject ask you questions. This simulates most interviews, and it will help you practice responding to unexpected questions.

Practice can be as easy and fun as listening to, or watching, talk shows. On television, watch how successful guests interact with the host and audience.Try watching the show on which you are scheduled to appear, with the sound off to focus your attention on the guests. How do they sit? What do they wear? What are the seating arrangements and backgrounds? What are the predominant camera angles? Incorporate what you see into your own performance.

Turn the sound back on and listen to the host. How are questions asked? How does he or she stimulate audience participation? What is the pace of the show? On radio, listen to the interaction between guests and host and between guests and callers. What makes one show better than others? How are stories woven into the author's answers? Does the guest answer the host's questions directly or follow his or her own agenda? The important point is to do something every day to improve your media skills.

Brian Jud is host of the television show, The Book Authority, a media coach and author of the media-training video program, You're On The Air. Brian also hosts Book Central Station where you can find rated lists of suppliers to help you write, publish and market your books. For a free trial, go to http://www.bookcentralstation.com/trial.asp

Contact Brian at P. O. Box 715,Avon, CT 06001; (800) 562-4357; brianjud@bookmarketing.com or go to http://www.bookmarketing.com Need Help Marketing Your Book? Get free book-marketing tips every other week in Brian Jud's Book Marketing Matters e-newsletter. Go to: www.bookmarketing.com to sign up!

Reprinted from 'PR/PR Pulse,' a free e-zine featuring tips and techniques for gaining publicity. To receive this e-zine, please send an email to newsletter@prpr.net with 'Add Me' in the subject line.

Every Salon Needs a Back-up Plan

When the Lights Go Out

Winter snowstorms and the heat of summer have a few things in common. One thing is the potential for power outages. I was reminded of this recently. A seemingly small snowfall left the salon without power and phones.

Fortunately, we’ve done this drill before—after a hurricane. The lessons we learned then proved helpful this time around. We fired up the generator and had all the salon calls transferred to a cell phone. Disposable cell phones allowed us to make outgoing calls without tying up the incoming line. The thing we could have done better was our backup plans for Internet service. Tethering the cell phone to a computer turned out not as reliable as we had hoped. An aircard from our local wireless carrier is now our plan C.

When you operate a salon, things will happen. Sometimes they are little and other times, well, they can shut you down completely. The idea is to control the little things and have backup plans in place.

If you depend on certain utilities, what would happen if they ceased to work properly? What’s the worst-case scenario and what would you do?

If the power goes out- Consider installing a generator for backup power.

If the phones go out- Keep a salon cell phone and a couple disposable cell phones for emergencies. Make sure you have cell phone numbers for clients and staff members.

If the water is shut down- Keep emergency bottled water on hand to get you through the clients you have and to flush toilets.

If the gas is shut off- Have an alternate means to heat the salon.
If the Internet service is out- Aircards and tethering can be done through your wireless company.

The difference between staying in business and losing out on income may boil down to how prepared your salon is. What’s your backup plan? And your backup plan for the backup plan?

Note

I occasionally do product reviews. If you would like to be considered, you may send a sample to: Erin Snyder Dixon, PO Box 1189, Newport News, VA 23601. We do not receive any funding for reviews. If you would like to pass along a discount code, we will consider including it in the review. We don not guarantee that we will review a product or the time-frame in which we decide to do so. It is helpful if background info is included that can be included in the review. We review products (products, books, CDs, tools, etc.) that are related to health and beauty, or the written word.

Pam Lontos of PR/PR on Creating Articles for Publicity

Pam Lontos Column: Writing That Sells!

Q&A on Creating Articles for Publicity

Q. Will writing articles help bring in new clients or sell more products?

Yes, articles are a great way to get information to consumers about a product, book, service or company. However, you have to write the "right"kind of articles - those that are not self-promotional but instead focus on how-to tips for the readers. These will help you establish more credibility and reach a targeted audience. Articles help because you can target magazines from your existing customer base, and also reach new markets with different magazines.

Q. What is the best way to decide what to write about? Do you have any tips on great article ideas? What is a bad article?

The best way to write is to write about what you know. If you are an expert on etiquette, write advice about that. If your focus is on regional cooking,write articles on that. If you know the best way to climb the corporate ladder, then by all means, share your advice. The only bad articles are the ones that provide no "real" content or fail to provide the readers with interesting, how-to tips. Bad articles are self-promotional; after all, no one wants to hear about how great you are or how great your product is.Readers DO want to know how you can help solve their problems or how your product can resolve their issues.

Q. What market would be best for your article? How do you decide who to target?

Well, it depends on what you are trying to promote and who would be interested in your product or service. If you are an etiquette expert who helps executives or business professionals polish their manners, you should target business publications. If you are an etiquette expert with a program for teaching children, you probably want to reach mothers with children. For that, you would target your article towards women's and parenting magazines.

Q. Which editors should you target within those markets and how do you get in touch with them?

Read up on the magazines in your target market. If you want women's magazines, stop by the library or newsstand and pick up some of the top publications. Get familiar with their writing style and how frequently they publish articles. There is usually a masthead in each magazine that features the editors' information. Of course, you can also find this information online, as most magazines have their own websites. You may want to see what stories they plan to work on, too, so try to find their editorial calendar.

Q. Is it smart to pitch your idea in a query letter? Or should you write the full article and send it in?

It depends on how much time you have! There are many books out there that talk about what to include in a query letter. Having some solid idea or a written outline may help you get your article into the publication you desire. Not everyone has the time to write a complete article without knowing if or when the publication will use it.

Q. I don't feel like my writing is as strong as it could be. Would I be better off hiring a professional writer?

If you're a great writer and you know how to write in a "magazine style"then you should write the article. If you don't have the time, energy or knowledge to write like a professional, consider hiring a ghostwriter. This ghostwriter can be used to help you write or edit the articles. Some ghostwriters charge by the hour; others charge per word. Ask your friends and colleagues for references, if they have any, or check out the Internet for ghostwriters.

Q. What are some tips for writing great articles?

Know your audience when you write, and provide them with helpful tips and insightful information. Many topics have been written about, but think of how you can update that topic or add a unique perspective. Provide your readers with something that they can take away, whether it is knowledge about their industry, tips on how to do something better or insights on a unique product or book. Articles with more 'meat' and how-to tips are the ones that will bring you more business.

Pam Lontos is the president of PR/PR, a public relations firm that specializes in professional speakers, authors and experts. An author,speaker and former VP of Disney's Shamrock Broadcasting, Pam knows the ropes of getting you good publicity and how to use it to boost your bookings or book sales. Call for a free consultation: 407-299-6128 or visit:www.prpr.net.

Reprinted from 'PR/PR Pulse,' a free e-zine featuring tips and techniques for gaining publicity. To receive this e-zine, please send an email tonewsletter@prpr.net with 'Add Me' in the subject line.

Eyes Lips Face to Your Wallet's Rescue

I have been enjoying the spoils of social networking in the form of great information! After an evening of tweeting (that's talking in twitter verse)I was guided to a cosmetics site called http://www.eyeslipsface.com/ and astonished to find really great prices for makeup.

After ordering some to try out (and some for friends) I am back to share my thoughts and some discounts for you. My personal results are what matters most to me so I’ll share those with you now.

Periodically I’ll be back to share some of the results of other testers.

Therapeudic Conditioning Balm (in Vanilla Crème)- This is my new favorite! At about a buck (before any discount) I’m impressed. It compares to other brands at way more moola. I found it felt so nice on my lips that I made it part of my bedtime routine too. I have really sensitive, dry skin. Shea butter pampers my lips and makes them feel soft and silky. If I had found just one item that did what it claimed and delivered a whammo savings to my wallet, this item would have been worth the search!

But read on, because the fun is just beginning.

Plumping Lip Glaze (Oasis, and Fire Coral)- Whoopeee! Previously, I’d purchased my lip plumping products from a big time cosmetics store. You know the one. They have a location in Times Square with a ginormous array of beauty products for us to lust after. I’ve been (noticed past tense)the better part of a twenty dollar bill on my lip plumper of choice. NO more, I tell you! This stuff rocks! The clear base goes on easy and tingly with a hint of shimmer. Then the color glaze glides over the top. My lips still felt moist and they looked great. I had clients in the salon commenting on my lip color. The tingly sensation wasn’t too much and felt refreshing. I would continue to buy this item over and over again. And at the great price, I can try many colors instead of having to choose one measly tube. More for me.

Moving on… remember that e.l.f. has generously agreed to give a 50% discount (up to $7.50) on orders if you use the code BeautyWriter at checkout. No, I don’t get paid for this. In the interest of full disclosure I would let you know if I did. So, go to http://www.eyeslipsface.com/ for your discount.

Shear Foundation SPF15 (Tone 2)- The shear moisturizing foundation felt great on my skin. Virtually weightless and featherlight to blend. It has a light scent of oranges that is refreshing. Not as much coverage as I like, but an awesome choice for around town, working out, or for teens new to experimenting with makeup. The color was perfect. It did quench my thirsty skin.

Eye Primer & Liner Sealer (clear)- How cool is this. The liner sealer makes indestructible eye liners from your favorite shadow! And the shadow base keep shadow in place all day without budging. It adds a step to the routine, but I’m thinking this will be a step that is worthwhile when there is no time in the day for touch ups. I probably wouldn’t use it every day, but it’s a must for when I have speaking engagements. The shadow base is simple. Twist the stick up and apply, then smooth with your fingertip. Done.

That’s it for now. I still can’t believe that this stuff will be available in places like Target. What will I tell the gal at the makeup counter when I scale back? I’ll probably lean in and whisper, “check out my blog.” She knows I’ll be back to at least try every newfangled thing that comes along…at least once.

e.l.f. has generously agreed to give a 50% discount (up to $7.50) on orders if you use the code BeautyWriter at checkout. No, I don’t get paid for this. In the interest of full disclosure I would let you know if I did. So, go to http://www.eyeslipsface.com/ for your discount.

Note

I occasionally do product reviews. If you would like to be considered, you may send a sample to: Erin Snyder Dixon, PO Box 1189, Newport News, VA 23601. We do not receive any funding for reviews. If you would like to pass along a discount code, we will consider including it in the review. We don not guarantee that we will review a product or the time-frame in which we decide to do so. It is helpful if background info is included that can be included in the review. We review products (products, books, CDs, tools, etc.) that are related to health and beauty, or the written word.

Scrubz Natural Skin Care Products

We just finished testing out the Wild Cherry Almond scent Scrubz.

http://www.scrubzbodyscrub.com/

As featured in http://www.newsdaywellness.com/ and http://www.outblush.com/ , Roberta Perry and Michelle Stark has a winner on her hands. She and her sister have worked from home and over the net to bring sugar to the front of consumer's minds--as a beauty aid.

The literature lists the Wild Cherry Almond scent as "a delightful combination of tangy cherry, sweet almond and a hint of other essential oils. Truly a delicious aroma."

"No preservatives, no color additives, and no alcohol."

We agree. We tried it as the literature instructed: as a body scrub/cleanser, a facial scrub, a shaving oil, and a moisturizer. It took the remnants of pain from my fingertips while leaving them soft. That was a bonus. As a shaving oil, it seemed a bit heavier than I am used to but rinsing the razor as they instruct had it working great. It did produce a nice, close shave and seemed to keep me from cutting myself. I would save shaving with it for the shower where there is plenty of running water. Everyone commented on how nice it smelled. I have to admit it produces a really close shave--even with a cheap razor.

As a cleanser it was fabulous. We used it all over our bodies and it felt great. It takes some getting used to compared to other scrubs. The fine texture is looser and I made a mess at first. I think I was using too much product. Most of the scrubs I've used hold together in a type of glob and can be scooped into your hand easily. This is more like pixie dust, in that it is finer and looser. I found that by making sure my hands were good and wet, it stayed in place. Turns out the consistency is also a super saver when it comes to your wallet. Taught me a new trick!

The Scrubz rinses nicely as promised. They also promise that it can help prevent in-grown hairs and razor bumps as well.

If you are looking for a moisturizer, the spray Oilz feels more luxurious than the Scrubz (used by itself after a shower). I particularly liked using the Scrubz followed by the Oilz. Together, they produce exceptional moisturization.

I do a lot of pedicures (professionally) and tried the Oilz as part of the massage and the clients really liked it. I found spraying it into my hands first, reduced any over-spray or mess.

I would give them a thumbs-up of approval. Own a salon? Retail outlet? They also have wholesale pricing.

Note

I occasionally do product reviews. If you would like to be considered, you may send a sample to: Erin Snyder Dixon, PO Box 1189, Newport News, VA 23601. We do not receive any funding for reviews. If you would like to pass along a discount code, we will consider including it in the review. We don not guarantee that we will review a product or the time-frame in which we decide to do so. It is helpful if background info is included that can be included in the review. We review products (products, books, CDs, tools, etc.) that are related to health and beauty, or the written word.

Product Information Article Marketing Can Drive Sales

Article marketing can be your chance to distinguish yourself from all of the other outlets for the same product or service on the web (or on your street) today. Do not worry that more than one site is selling the same product. How many places do you know of that do oil changes, cut hair, or provide food service? Plenty, I am sure. There is room for everyone. The secret is to do it a bit differently than everyone else.

Writing articles about the products or services you represent as a sales outlet gives you the chance to create a certain amount of trust with your prospect. A well-written piece that is informative provides information about your professionalism and the product you are representing. If you sell nail polish than helping educate your clients about nail polish is key to selling more of it. You want to WOW the buyer with free information. You want them to remember your name when they come back to buy that bottle of nail polish. You want them to tell their friends about the great article about nail polish they found…and forward it.

If you do not respect your reader, they will know. If you give them an article that has poor grammar, spelling mistakes, and no valuable information about the product or service, you have lost any chance at getting the reader to finish either reading your article, or clicking through for more information. They will see it as the emptiness that it is. Backup what you say with facts.

* Honest (unbiased are better) product reviews on the products you represent are always welcome. A good way to do this is with open comment sections for buyers to comment on products and services.

* Videos showing how the product works are priceless, especially if they are of a real user and not a commercially made advertisement. Many people get videos from customers who are eager to share an opinion about a product or service.

* The consumer wants to be ensured that their unique problems and concerns are going to be solved so expanding upon the benefits of the product that are not listed on the product sales page or in commercials helps create credibility. Consumer endorsements carry great credibility and are more believable than advertising.

The articles you write are your chance to give free information and educate the consumer without selling. If you see a need fill it. By offering information at no charge, you set yourself up as an expert without selling a thing. Experts are googled and tracked on the web. When someone is ready to buy, to whom do you think he/she will return? You, of course. You are the one that sold them the real story in the beginning. You are the one that asked for nothing. You are the one that is familiar to them, and they will return to you to buy—when they are ready.

You do this by first attracting their interest with the title, building on that interest with the first paragraph, create a desire in them for more information with the body text then give them a call to action at the end where they can have the desire for more information satisfied. They may not have even known they had a need for the product or service. They may not have had any idea that their unique problem could be solved. Now they do. In addition, they know where to find the solution.

There may be many other outlets for the product you represent and not all of them do article marketing. Some may dabble at it but are not willing to put themselves, their personality and their personal integrity into their business. Think of it like a bricks-and-mortar store. Many stores may sell the moisturizing lotion brand X. Not all of the retailers will advertise the product X. Not all of the retailers will merchandise the products so they are appealing to the consumer. Product X could be the best thing “since sliced bread” but if no one knows about it---well, it doesn’t matter, does it?

Take the time to know and understand your product before you write your first marketing article and you will be separating yourself from the herd. What are the features and benefits? What’s in it for the consumer? Be honest and find an appropriate marketing approach that differs from others and you’ll be exploiting a niche within that market. Aim to meet a need within the market segment. Show people how to use the product and back up the claims with a guarantee.

The bottom line is always respect the reader, represent yourself accurately and be an engaging writer if you want to win the marketing war with others in your niche. Keep in mind that online marketing is no different from the bricks-and-mortar trade. It’s all about location, placement, and trust. Premium real estate gets the attention. Premium placement in stores is seen first. People buy from those they trust. Period.

Note

I occasionally do product reviews. If you would like to be considered, you may send a sample to: Erin Snyder Dixon, PO Box 1189, Newport News, VA 23601. We do not receive any funding for reviews. If you would like to pass along a discount code, we will consider including it in the review. We don not guarantee that we will review a product or the time-frame in which we decide to do so. It is helpful if background info is included that can be included in the review. We review products (products, books, CDs, tools, etc.) that are related to health and beauty, or the written word.

Why Your Stylist or Manicurist Loves You

I was recently asked to guest blog on Lorrie's website AngelRetreat.wordpress.com . She's a friend I met on twitter. Yes, that twitter--the social networking, microblogging site.
You can follow me @BeautyWriter or Lorrie @CuteAngel79 and join the conversation.

To check out the post, Why Your Stylist or Manicurist Loves You,

go to http://tinyurl.com/cjrfjl

Note

I occasionally do product reviews. If you would like to be considered, you may send a sample to: Erin Snyder Dixon, PO Box 1189, Newport News, VA 23601. We do not receive any funding for reviews. If you would like to pass along a discount code, we will consider including it in the review. We don not guarantee that we will review a product or the time-frame in which we decide to do so. It is helpful if background info is included that can be included in the review. We review products (products, books, CDs, tools, etc.) that are related to health and beauty, or the written word.

Pam Lontos of PR/PR on Gaining Publicity- Part 1

1. Pam Lontos Column: The Dos and Don'ts of Dealing with the Media

PartOne

As a business owner, you probably know how important publicity is to the success of your business. But the truth is, many entrepreneurs, high-level executives and even marketing and public relations managers (and maybe you're one of them) make crucial mistakes when dealing with the media - and then they end up on reporter's block call or spam e-mail lists. The good news is, by being aware of the more common dos and don'ts of dealing with reporters and editors, there are many steps you can take to avoid these pitfalls!

Reporters, editors and producers are deluged with requests from hopeful business owners, corporate public-relations professionals, authors and other people seeking coverage. Their days are spent meeting impossible deadlines while doing copious amounts of work, all the while constantly communicating with all of those publicity-seekers.

So, if you're ready to get the publicity your business deserves, here are 15 tried-and-true ways to get the most out of your media contacts, and ensure reporters, editors and producers answer your calls and respond to your e-mails:

1. DON'T forge ahead with whatever is on your mind when speaking to a reporter. DO ask if the reporter is on deadline. Journalists' time is as important as yours, and their deadline pressures are horrendous. If they're on deadline, ask for a good time to call back.

2. DON'T be self-promotional; DO make sure to share actual information with viewers or readers. DO give value-added tips, advice or information so that you will help improve people's lives, offer insights or entertain. If you can achieve that goal every time, the media will always make time for you or even actively pursue you for interviews and articles.

3. DON'T say, "The answer is in my book/the products on my Web site/the report we sell, etc" rather than giving out the information during radio, TV or print media interviews. DON'T be seduced by the thought that people should pay the price of the book to learn what you think. DO view your interview as a way to show how valuable you and your thoughts and ideas are. That's the best advertising you could possibly do to sell your business!

4. DON'T ask the reporter to send you his or her article so you can review and approve it in advance. DO provide follow-up contact information and offer to be available to clarify any confusing points or answer additional questions. Offer to help the writer check facts or review small sections of the article for accuracy.

5. DON'T fail to prepare for interviews or fail to familiarize yourself withthe readership or audience. DON'T assume everyone should be interested inyour subject matter, just because. DO make sure your subject matter appeals to the media's target audience. If you are calling up an editor at Better Homes & Gardens Magazine, make sure you're pitching an article that fits with the homey, consumer-oriented material the magazine specializes in. Read the magazines you want to be quoted in; watch the interview shows where you want to be a guest.

6. DON'T ever nag the reporter. DO space out your calls so you do not become a pest. Use e-mail rather than expecting to connect every time by phone - many journalists rely on e-mail as a way to get work done quickly, and many let most calls go to voice mail anyway.

7. DON'T assume the reporter or editor remembers who you are. DO remember they deal with multiple sources and many different subject matters. Immediately identify yourself by name or by topic before launching into the purpose of your call - even if you spoke to the same journalist the week before.

Next month, part two of Pam's article will showcase more Dos and Don'ts when it comes to publicity!

Pam Lontos is the president of PR/PR, a public relations firm that specializes in professional speakers, authors and experts. An author, speaker and former VP of Disney's Shamrock Broadcasting, Pam knows the ropes of getting you good publicity and how to use it to boost your bookings or book sales. She is also author of the new book, "I See Your Name Everywhere!" Call for a free consultation: 407-299-6128 or visit: http://www.prpr.net/ .

Reprinted from 'PR/PR Pulse,' a free e-zine featuring tips and techniques for gaining publicity. To subscribe, send an e-mail to newsletter@prpr.net with 'Add Me' in the subject line.

Note from Erin: I have personally worked with Pam when researching articles. As a journalist, I find her to be one of the best sources for vetted, tried and true information. Do yourself a favor and subscribe to her newsletter to see for yourself.

Action Wipes Are BIG in the Salon

The funniest things happen while on twitter. A microblog will make you laugh or think or, well, click on their link. Such is the case when I started conversing with @MarthaVan on twitter. Little did I know that I would be introduced to one of the neatest products for my salon/spa lineup.

A sample of ActionWipes showed up in my mailbox about a week later. I'm always excited to try out new products. We try many and few live up to their claims. It's only recently that I've started to blog about products that come my way.

Actionwipes are wet wipes for adults. They are durable, washable, rechargeable wet wipes. The packs tuck nicely in a gym bag or glove box for post run freshen ups. WOW, they do freshen. With essential oils of eucalyptus and tea tree, they are an ideal natural choice. No more wimpy baby wiped for me or my clients. They contain no alcohol and are the perfect showerless alternative to running water. I'll be taking them in the car, boat, and RV for sure.

I made my first order for the salon/spa and they quickly sold out. So, I placed another. And don't think ActionWipes is resting in ther efforts, they are constantly upgrading and improving the packaging to make it more consumer friendly.

Tip: For a super refreshing wipe, store them in the fridge or cooler and they will also cool you down on hot days.

So, I've tried them and love them. I've even popped the used wipes in the washer and dryer then recharged with the available Cooling Spray

They held up great! I feel like I've done the environment a favor by reusing the wipes. it reduces packaging in the landfills and saves me money.

Check them out for yourself or your salon. Go to http://www.actionwipes.com/ or give them a call at 1-805-462-2215 You can even ask for them at your local sportg store--if they don't carry them, maybe they will order them for you.

Note
I occasionally do product reviews. If you would like to be considered, you may send a sample to: Erin Snyder Dixon, PO Box 1189, Newport News, VA 23601. We do not receive any funding for reviews. If you would like to pass along a discount code, we will consider including it in the review. We don not guarantee that we will review a product or the time-frame in which we decide to do so. It is helpful if background info is included that can be included in the review. We review products (products, books, CDs, tools, etc.) that are related to health and beauty, or the written word.

Guest Post: Confessions

I would like to thank guest blogger, Lorrie, for giving professional stylists a bit of a glimpse into what makes clients for life.

Guest Post: Lorrie
www.AngelRetreat.wordpress.com
on twitter @CuteAngel79

Why I love My Stylist –Confessions of a Client

By Lorrie

I have been going to the same salon since I was in 5th grade (that’s 19 years of customer loyalty). You know after that long, the business must be doing something right.

I first went to Kim and Company (Stockbridge, MI)in 1990 and was seeing a stylist named Lori. Can you imagine, “Lorrie to see Lori”? She was great we would talk about school and life. She also attended the same middle school I had—that’s what you get living in a small town like mine.

It was in these first few years that I received several body perms and even tried getting my ears pierced (that ended badly but it was an experience). The staff was friendly and always personally welcoming.

Their first location was in a small building but yet it was alive with activity and I liked going there no matter what the size. Then they moved to their new location by the time I hit High school in 95.

It was here that I had my prom hair done by Robin, I was on the waiting list and someone had canceled, so an hour before I was to leave for prom I went to get my hair done. All I remember is there were curls and allot of bobby pins in this do. For awhile Robin was my stylist and I loved going to her and the new place.

The new location, which they are still in today, is spacious and inviting. They also sell Veda skincare and nail polishes etc.

My current stylist Veronica, is awesome; she cares for my mom and me, at a discounted rate because she’s further down the stylist chain in seniority. I’ve been going to her since I graduated college. She has even highlighted my hair several times.

Even though they are pricey at times, nothing compares with Kim and Company's customer service and care for the customers--that makes me a longtime loyal client.

Note

BeautyWriter occasionally does product reviews. If you would like to be considered, you may send a sample to: Erin Snyder Dixon, PO Box 1189, Newport News, VA 23601. We do not receive any funding for reviews. If you would like to pass along a discount code, we will consider including it in the review. We don not guarantee that we will review a product or the time-frame in which we decide to do so. It is helpful if background info is included that can be included in the review. We review products (products, books, CDs, tools, etc.) that are related to health and beauty, or the written word.

Calendar of Events and Publicity Opportunities

Calendar of Events/Publicity Opportunities

If your expertise fits any of these topics, take advantage by sending out a press release to newspaper, television and radio stations, or call up the media directly! For example, if you are a diversity consultant, professor,speaker or author, you'll want to let the media know about your expertise for "Celebrate Diversity Month," in April. You can share your advice on how to implement a more diverse workplace, what benefits there are to improving diversity in your company, and provide insights on challenges to diversity.

Use these dates to create your own media opportunities by writing press releases on these topics, contacting radio stations in your area, or becoming a featured expert on television or in print:

- April is Celebrate Diversity Month - A national observance that celebrates diversity in workplaces and communities.

- April is International Customer Loyalty Month - Created to honor and generate customer loyalty. Take this time to strategize and develop new ways to improve relationships with customers through better service and a higher quality business.

- April is Workplace Conflict Awareness Month - This is a time for employees and employers to become aware of these conflicts and to learn how to deal with and manage them through communication.

- The first week in April is Laugh at work Week - Created to inform people of the importance of laughter and humor in the workplace. Humor helps improve productivity, teamwork, job satisfaction, stress relief, and employee retention.

- The first week in April is National Women's Nutrition Week - A week dedicated to recognizing the value of health in all phases of a woman's life and educating women about the importance of nutrition.

- The second week in April is Explore Your Career Options Week - A week designed to urge employees to recognize their unique talents and get a fresh start by taking stock of all the available options.

- The third week in April is Consumer Awareness Week - A week aimed at advising and helping consumers become aware of their rights.

- The fourth week in April is National TV Turnoff Week - A week created to encourage Americans to turn off their televisions to promote healthier and more connected families and communities.

- April 12 Easter Sunday

- April 13 is Easter Monday - National Holiday

Reprinted from 'PR/PR Pulse, a free e-zine featuring tips and techniques for gaining publicity. To subscribe, send an e-mail to newsletter@prpr.net with 'Add Me' in the subject line.

Nurture My Body Exfoliating Cleanser

What a cute package! Wrapped up in gold tissue (neatly folded) and secured with a printed gold seal hiding a botanical sprig. I wasn't even sure what was inside but I was sure it would be fabulous. I guess first impressions count even when we order something through the mail. Ha, ha, ha.

In this case the enclosed goodie is a jar of Exfoliating Cleanser. Being the beauty professional, I look through the enclosed materials: an uplifting verse printed on nice vellum, a printed info sheet, a business card, and a small hand-written note. I might add that everything was tucked neatly in a lavender drawstring bag. It all felt so special.

From the literature I learned that Nurture My Body products are made with certified organic ingredients, with no chemical preservatives, and no animal testing. And yes, the packaging is eco-friendly.

So, I tried the sample of Exfoliating Cleanser. The directions indicate to use it 2-3 times a week. I'm to apply the cleanser evenly over the face and use a circular motion before rinsing. And so I did. The cleanser left my skin soft and refreshed. It sloughed away the layer of winter dry skin and softened the skin quite a bit.

I have fairly sensitive skin and this worked very well. It gets a thumbs-up from me.

To learn more about the products available from Nurture My Body go to http://www.nurturemybody.com/ or call the toll-free number 1-866-440-8137

Note
I occasionally do product reviews. If you would like to be considered, you may send a sample to: Erin Snyder Dixon, PO Box 1189, Newport News, VA 23601. We do not receive any funding for reviews. If you would like to pass along a discount code, we will consider including it in the review. We don not guarantee that we will review a product or the time-frame in which we decide to do so. It is helpful if background info is included that can be included in the review. We review products (products, books, CDs, tools, etc.) that are related to health and beauty, or the written word.

Medical Spas Target Hands & Feet...

Check out the March edition of NAILS magazine for articles to keep your salon in tip top business shape. See how medical spas are targeting hands and feet for skin rejuvenation. Learn tips from the pros for search engine optimization. Use social networking to build a better nail shop. Learn what new products are out there and how to use them.

Vontries Couture Bath & Body

I had the occasion while working on a story some time ago to cross paths with Pat at www.VontriesAromas.com and am pleased to share a bit of firsthand feedback on the delicious products she makes.

We tried the Sweet Aswan Pear bar soap. Our bar is a lovely cocoa and green color. My husband found the scent to be very unisex, quite unlike the scents I usually choose. The lather is luscious and plentiful. It left our skin feeling soft and moisturized.

I'm impressed. The bars came wrapped up beautifully with twine, nestled on wooden soap dishes.

To check out more handcrafted soaps an oils from this talented beauty professional, go to www.VontriesAromas.com or call 733-490-8565.


Note
I occasionally do product reviews. If you would like to be considered, you may send a sample to: Erin Snyder Dixon, PO Box 1189, Newport News, VA 23601. We do not receive any funding for reviews. If you would like to pass along a discount code, we will consider including it in the review. We don not guarantee that we will review a product or the time-frame in which we decide to do so. It is helpful if background info is included that can be included in the review. We review products (products, books, CDs, tools, etc.) that are related to health and beauty, or the written word.

Some Days are Just Like That.

The Lost Art of Thank You

If my mom used a computer, she would be smiling. Her persistence in prodding me to write thank you notes as a child sunk in. Check out the NSI Nails web log for the latest post, Thank You

The Nitty Gritty

Okay, it’s here. Whether we want to admit it or not, clients are starting to express concern over the economy. We are lucky in our industry. We make people feel and look good. When they have a bad day, they want to see us even more!

However, it may have you a bit nervous as well. What’s a salon owner or nail professional to do? It’s time to be conscious of our needs while we continue to provide for the needs and wants of others. Be alert for the knee-jerk reaction that can come on. When we overreact to the situation and tighten our belts excessively we hurt the overall economy and spur a snowball that could be sustained by fear alone. We also run the risk of hurting our own businesses through our actions or attitude.

Remember, our economy is based on spending. Yep, I sure do my part.

At the same time, I am looking at expenses and deciding which ones fuel my business and which ones, well, just drain it. I am currently looking at things like how many phone lines I need and whether the help of a virtual assistant could be used for some tasks. You may find it odd that right now I am increasing exposure through advertising and participation in social media. It is incredibly important for clients to feel you are here for the long haul. Find new ways to connect with them. Get to know them and add products and services to the lineup that give them a boost without draining the bank.

It is odd. In a time when I would expect to see the numbers a bit flat, they are not. In fact, nail art is in higher demand than I have seen in years! Could it be because I am wearing it daily? Maybe. It may also be that when someone needs a pick-me-up and doesn’t want to spend $300 on a pair of new shoes, they will still have some nail art done to spice things up.

Be vigilant as you make decisions on business expenses. Some expenses are needed to make money—without them, you hurt your bottom line. Talk with clients before cutting things they have grown to love. Some expenses should never be cut and only you can make those decisions. Areas that are ripe for expense reductions are things such as energy consumption and water consumption. Now is the time to think about options that can reduce usage. Your tax advisor can help you understand the tax advantages of the improvements. These types of improvements are also great news for clients as they help the salon become a little greener.

Be realistic. Don’t let others’ circumstance guide the decisions for your business. Look at your own numbers and do it frequently.

Salons Kick Butt in a Tough Economy

Don't let the news reports get the best of you. Take a few pointers from the salon & spa industry and apply them to your own business.

Http://tinyurl.com/b452ek

With Our Compliments by (yours truly) Erin Snyder Dixon

While you are at it, renew your subscription to NAILS magazine (a Bobit Business Media publication) and show your support for the beauty industry.

Drop me a line and let me know what you are doing to beat this current trend in the economy. iNails at hotmail dot com. I would love to hear from you.

Salon Professionals: You do us all proud. Kudos.

The Writer's Life

Many of you know me as the manicurist behind the chair, or product educator on the stage. I love both of those lives as they guide me all over the world to meet so many fascinating people. Clients and fellow beauty professionals feed my soul with their stories.

This past weekend was all about nurturing the novelist in me. "whoa, hold up a minute," I hear you saying. "I knew you wrote technical articles for the trades and have books for the spas...but novels?"

For quite a while there has been a little voice in my head. No, I'm not crazy (I don't think...)but there is a novel just waiting to make it to paper. Not the paper from my printer either. I want it on a bona fide publishers paper stock.

I'm not ready to let you in on the details yet but you can bet it will have something to do with my first love, the world of beauty.

To get there, I've had to alter my course a bit. Learning some new tools and stretching outside my comfort zone seem to be a requisite part of the plan. I'm not giving up my pursuit of journalistic or technical endeavors. I'm just dipping my feet in the water of a long held dream.

On Sunday morning I boarded a jet bound for New York City. The weather threatened to foil the attempt and failed. Yay for me. Snow and icy, dangerous roads hampered the efforts of others too. In the end it turned out to be a small, cohesive group of writers from different backgrounds and headed in different directions. We would end up hanging on every word.

Mike Geffner (yes, the famous sports writer) and Marcela Landres (big time book editor) led the group with a frank discussion of what has to happen to get your word in print. Perhaps a sign should have been hung at the door: no wimps, whiners, or divas allowed.

That part I know. To get in print grow a thick skin. But, my career path has been a bit different than most, and at times I have been a bit all over the place with my efforts. While those efforts have given me much success and a nice living, something much more focused is needed for the long term project of a book.

After listening to Mike talk, it sunk in that I could have been doing so much more. There is an easier way. He gave us concrete, simple, and effective devices and systems to get our efforts in front of decision-making eyes. Wow! I should have been doing this stuff for the last 20 years.

Marcela drove home exactly where I need to be when my novel is ready for submission. Boy, do I have some work to do! It's tough to look at the road ahead all at once. For me, it's easier to break it into manageable bite-sized pieces. I got a lot to chew on. Over tea, Marcela had us jotting notes furiously. So many workshops and nobody had let us in on the secrets. In some ways I felt robbed of the money thrown away in the past. Every question I had, got answered. Honestly. What a change.

This is where those of you who know me will laugh. This is not the first workshop I have been to. "Yeah, you are right. But, I honestly believe that relevance of the material changes over time." So, yes this was the second and my friends are saying, "it won't be the last."

The techniques I learned in the last workshop were just the beginning. I would have shortchanged myself had I not gone back because there was so much more work to be done to take to the next meager level I want to conquer. You figure, I had to buy a plane ticket and get my frosty self through the winter weather to get there on my only day off. They priced the workshop at an affordable $99 dollars. It was a no-brainer. I spent a ton of money on college and while well worth it, it did not give me the skills to get well published. This will.



I came home with a laundry list of actionable items. I really think I can do this. And yes, I'll probably traipse back to the city when I've implemented what I've learned.

So, to everyone who may have butterflies in their stomach about who I'll be writing for...don't stress. I love what I do now and plan on doing it for a long time. Articles are my bread and butter. Perhaps not as much ghostwriting? Maybe some of my kind supporters in high places will let me share the byline? I'm hoping that those of you who have given me such wonderful opportunities over the years will continue to support me and herald my efforts. I need your support to make this happen. I need your encouragement and ongoing mentoring. Most of all I need your trust that I will continue to be frank and up-front with you--and yes, turn in my pieces on time. I love you all and hope this is a journey we can make together.